This exciting competition is open to all exhibitors to apply if they are launching or have launched a new product between June 2024 and June 2025. Eight [8] brands will be selected to present on Tuesday, June 3, at 1:00 PM in the HPX Theater, powered by Engine Pro™. The winner, as selected by the panel of industry judges, will receive the “Peak Performance” award plus $500 towards their HPX 2026 booth space. The audience will also vote in real time to name the “People’s Peak Performance Pick.” Each company will have three minutes to present their product or service and two minutes for audience Q&A.