MODERN EDUCATION LINEUP

Elevate your skills and accelerate your success with HPX 2025’s Modern Education Seminars, each designed to deliver real-world tactics and strategies you can put to work immediately. On Wednesday, June 4th, dive into a morning of punchy 45-minute sessions covering everything from creating new revenue and supercharging your brand to nailing next level performance and future-proofing your business. Whether you’re fine-tuning a marketing plan, bracing for the next wave of regulations, or hunting for a fresh R&D edge, these education seminars offer straight-talking, proven solutions you can start using the moment you hit the show floor. Don’t miss out on the chance to gain unfiltered insights from industry leaders and automotive pros who know exactly what it takes to drive performance forward.

WEDNESDAY, JUNE 4, 2025

8:00am - 8:45am

Your Marketing Sucks: Here’s How to Fix It (and Grow Your Business)

    • Justin Cesler, Driveline Studios
    • Dr. Jamie Meyer, 657 Consulting

REVenue: Steal Sales Strategies from Million Dollar Businesses

    • Les Rudd, Bob Cook Sales
    • Brian Lounsberry, MidwayPlus

Building Your Brand: Strategies from the Side Hustle Millionaire

    • Tony Whatley, 365 Driven

Shift Gears and Take Control of Your Business – Practical Tools to Grow Your Business Without Burning Out

    • John Annunziata, EOS Worldwide

Communicate Like a Pro: Supercharging Your Message

    • Jim Sweener

9:00am - 9:45am

Wide Open or Full Stop? The Economic Outlook for Automotive Businesses

    • Barron Akins (JP Morgan)
    • Sam Abuelsamid
    • Jeff Hafkey

The Road Ahead: Tech, Regs, and What’s Driving the Future of Cars

    • Steve Gilmore, Ford Motor Company

Dialed In: The Suspension Innovations Shocking On-Road, Off-Road, and Racing

    • Scott Vickery, Fox Shocks

Full Throttle Branding: Building a Corporate Identity That Leads the Pack

    • Eric Schwab, Motor Trend Group

Driven to Succeed: Winning Insights from Motorsports Champions

    • Chris Dyson, Dyson Racing
    • Antron Brown, AB Racing
    • Amanda Busick, FOX Sports (moderator)

Included in All-Access Pit Pass