EXHIBIT

RACING ROOTS. TECH-DRIVEN INNOVATION.

The automotive world’s finest will come together at the Charlotte Convention Center. Whether you’re a pro or an enthusiast, this is your chance to experience:

  • networking with industry leaders
  • seeing the latest innovations
  • exclusive reveals and product introductions
  • general sessions that will blow you away
  • VIP packages with all the bells and whistles

It’s more than just a show — it’s where the future of automotive performance takes center stage.

COUNTDOWN TO HPX

JUNE 3-5, 2025

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Exclusive HPX hotel discounts are available when you book through official hotel partners.

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EXHIBITOR LIST

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EDUCATION

EXHIBITOR FAQs

I have never exhibited before. Where do I start?

Join us at HPX 2025! Click here and complete the requested information and a member of the HPX sales team will contact you shortly.

Click here to email Billy Rieck, Director of Sales, at [email protected] or Steve Naylor at [email protected].

What is the cost per square foot to exhibit?

Pricing varies based on timing and location on the show floor. Members of NCMA receive a discount. To get in touch with a sales representative to discuss booth and pricing options and availability, email Billy Rieck at [email protected], Steve Naylor at [email protected], or click here and complete the requested information and a member of the HPX sales team will contact you shortly.

What comes with my booth?

Each linear exhibitor will be provided with 8′ high black back drape and 3′ high black side drape. Booths 300 SF or less will receive an identification sign.

What is the HPX Exhibitor Hub?

The HPX Exhibitor Hub is where exhibitors can update their company profile for the online exhibitor list and mobile app as well as access registration, the Exhibitor Services Manual (ESM), and crucial forms and show information. Every exhibitor will need to create a login to access the system. Click here for step-by-step instructions.

LINK TO EXHIBITOR HUB

What is the payment schedule?

The payment schedule is outlined in the terms of your contract with the dates corresponding listed. In general, 25% is due upon selecting space, 50% is due by September 3, 2024, and 100% is due by December 3, 2024.

What is the cancellation policy for exhibitors?

The cancellation policy is outlined on your booth contract. Depending on the date of the cancellation, either 25%, 50%, or 100% of your commitment will be considered due at the time of cancellation.

How many badges do we receive with our booth?
Size of Booth Space Exhibitor Badge Allotment
100 SF 5
200 – 400 SF 10
401 – 900 SF 15
901 – 1,500 SF 25
1,501 – 2,500 SF 40
2,501+ SF 50
If you go over your badge allotment, additional badges may be purchased for $60. Exhibitor badges are to be used strictly for company personnel.
Who should I contact regarding speaking opportunities?

To inquire about speaking opportunities, reach out to Jamie Meyer at [email protected].  

How do I become a sponsor?

HPX 2025 provides sponsorship opportunities to meet budgets of all sizes, ranging from digital to promotional branding to large-scale activations.  If you are interested in becoming a sponsor for HPX 2025, reach out to Billy Rieck at [email protected] or Steve Naylor at [email protected].

LINK TO SPONSORSHIP DETAILS

How do I become a partner?

To learn more about becoming an Association or Media Partner, reach out to Pamela Miller at [email protected].

Where do I order my booth furnishings & services?

The Exhibitor Service Manual (ESM) will be available by January 2025. Exhibitors will be able to order all services via the ESM.

When can exhibitors move into HPX?

Exhibitors can access the hall to move in during the following hours*:

  • Saturday, May 31, 2025 – 1:00 pm – 5:00 pm
  • Sunday, June 1, 2025 – 8:00 am – 5:00 pm
  • Monday, June 2, 2025 – 8:00 am – 5:00 pm

Exhibitor service desks and freight service / unloading will commence at 8:00 am each day. Exhibitors will receive a target move in day and time to allow for an efficient, orderly move in. Do not book your travel until you are notified of your target time.

How do I book hotel rooms for booth staff?

Housing NOW OPEN.

Book Now!

How do I change my company's designated key contact?

If you need to change your company’s designated key contact, we must receive the request in writing. Please email the new key contact’s name and email address to Kelly Williamson at [email protected].

Are Drones | Unmanned Aerial Vehicles (UAV) allowed at HPX?

Drones | UAVs of any kind are not allowed on the HPX show floor or at the Charlotte Convention Center and will be confiscated until show end.

What if I want to display a vehicle in my booth?

Booth vehicles may be moved in once the booth is completely set and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, an Expo Group representative will assist you. You must also complete the vehicle display form which will be available in the Exhibitor Hub in January and MUST adhere to all display vehicle requirements.

Does HPX sell the attendee list?

HPX will never distribute the attendee list. If you are contacted offering the attendee list, please be on alert and forward these inquiries to Kelly Williamson at [email protected]. We are constantly working to limit and prevent scams against our exhibiting companies and partners.

Is photography allowed on the show floor?

No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.

What does right-to-work mean?

North Carolina is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired; however, labor is available to assist in the installation and dismantle of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged at established rates, using the order forms in the Exhibitor Service Manual.

When will exhibitor registration open?

Registration is scheduled to open in January 2025. Exhibitors will be notified when it opens.

How can I register my booth personnel?

Registration is scheduled to open in January 2025. The HPX booth primary point of contact must first log into the HPX Exhibitor Hub to register their booth personnel. Once logged in, exhibitors can find their unique link to register staff. Please note that unique email addresses are required for each booth staff member.

What are the onsite exhibitor registration hours?

Exhibitors can register or pick up their badges onsite at the registration counters located in the lobby of the Charlotte Convention Center (Concourse C) during the following days and times:

  • Monday, June 2, 2025 | 8:00 am – 5:00 pm
  • Tuesday, June 3, 2025 | 7:00 am – 4:00 pm
  • Wednesday, June 4 | 7:00 am – 4:00 pm
  • Thursday, June 5 | 7:00 am – 3:00 pm

On Saturday, May 31st and Sunday, June 1st, exhibitor personnel will need wristbands to access the show floor.

Can I have my exhibitor badge made with a different company name?

Exhibitor badges will only be issued with the official exhibiting company name provided on your company’s booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, relatives, friends, or guests.

When do I have to wear my badge?

Badges must always be worn in all HPX areas and at all HPX functions.

Is there a dress code?

There is no stated dress code to attend HPX 2025; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.

How do I ship freight to HPX?

Exhibitors can ship to the advance warehouse or directly to show site. Shipping instructions will be found in the Exhibitor Service Manual which will be available by January 2025.

Can I schedule a meeting or event in my booth before or after show hours?

To schedule a meeting outside of show hours, you will need to submit your request in writing to Kelly Williamson at [email protected]. If approved, you may be required to provide security in your booth to ensure that your guests remain in your booth.

How do I reserve a meeting space?

There will be a limited number of meeting rooms available for exhibitors to rent at the Charlotte Convention Center. Requests for meeting space should be sent to Kelly Williamson at [email protected]

Is flooring required for my booth?

Carpet/Floor Covering is REQUIRED for all exhibits. Show Management provides aisle carpet only. You will be able to rent carpet through the Exhibitor Service Manual or you can provide your own carpet/Floor Covering.

How do I order carpet, furniture, labor?

The Expo Group is the official general service contractor providing material handling, furniture, custom booth rental, labor, carpet, and much more. Order by the early deadlines to save $$$. The Exhibitor Service Manual will be available in January 2025.

What if I want to unload myself and hand-carry it to my booth space?

This is allowed for display or product capable of being carried into the hall by hand. Only folding dollies may be used.

Are hoverboards allowed at HPX?

Hoverboards of any kind are NOT allowed at HPX and will be confiscated until show end of Thursday, June 5 at 8pm.