HPX 2025 is where the best in the business will meet to push the boundaries of automotive racing innovation and technology.

The inaugural High Performance Expo (HPX), the exclusive business and enthusiast show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center, followed by area-wide enthusiast activities. The event will bring together all segments of the racing and performance community for the first time in the heart of the auto racing industry.

This first-of-its-kind event is focused on the lucrative automotive aftermarket and has something for everyone – professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts. 

“The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket like no other,” said Greg Walter, NCMA chairman of the Board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, North Carolina, home of auto racing and a community rich in history and passion for modifying and racing the automobile.”

Greg Walter, NCMA Chairman of the Board

EVENT CONCEPT

  1. Develop a new breed of automotive aftermarket show that targets both the trade/industry as well as the enthusiast
  2. Capitalize on and cater to underserved market of Southeastern US by launching event in Charlotte, NC, the center of the motor sports community
  3. Make the event more focused, accessible and affordable
  4. Help local North Carolina industry grow and thrive

RUN OF SHOW

TUESDAY, JUNE 3B2B – TRADE ONLYCHARLOTTE CONVENTION CENTER
WEDNESDAY, JUNE 4B2B – TRADE ONLYCHARLOTTE CONVENTION CENTER
THURSDAY, JUNE 5B2C – TRADE & CONSUMERCHARLOTTE CONVENTION CENTER
FRIDAY, JUNE 6B2C – CONSUMER ACTIVATIONSCITY-WIDE LOCATIONS
SATURDAY, JUNE 7B2C – CONSUMER ACTIVATIONSCITY-WIDE LOCATIONS
SUNDAY, JUNE 8B2C – CONSUMER ACTIVATIONSCITY-WIDE LOCATIONS

Our trade show experts are gathering data from east of the Mississippi. Our audience will include: 

  • Chassis Shops
  • Retailers
  • Restoration Shops
  • Speed Shops
  • Repair Shops
  • Builders
  • Tuners
  • Sanctioning Bodies
  • Enthusiasts

Strategies in place to tap into East Coast Audience 

Charlotte Convention Center is a non-union facility and NC is a right-to-work state

Cost-effective options

Quality, vetted industry buyers to attend

EXHIBITOR PRODUCT CATEGORIES

  • Accessories
  • Apparel
  • Associations
  • Brakes | Brake Components
  • Business Services | Supplies
  • Chassis | Suspension
  • Coolants
  • Cooling | AC | Heating
  • Drive Train
  • Engines & Components
  • Exhaust Systems
  • Fittings & Hoses
  • Fuel, Carb, & Intakes
  • Ignition | Electrical
  • Media | Publications
  • Oil
  • Paint | Body | Exteriors
  • Power Adder
  • Rear End Components
  • Safety | Seats
  • Technical Schools | Education Institutions
  • Tools | Garage Gear & Supplies
  • Transmission
  • Truck Parts | Accessories
  • Vehicle Manufacturers | OEMs
  • Wheels | Tires

Charlotte is more than just a scenic destination; it’s the thriving hub of racing, technology, and passionate car enthusiasts. The city’s deep-rooted racing heritage and status as a technological innovator make it the ideal location for an event that’s all about gaining a competitive edge in the high-octane world of the automotive aftermarket.

Steps from Uptown’s hotels, attractions, dining and nightlife, the Charlotte Convention Center is an accessible meeting and convention space with a bustling cityscape on its doorstep.

• The Southeast and East Coast are neglected markets.

• Charlotte is a prime location for a trade show.

• North Carolina is a right to work state.

• Industry is craving a business-focused event that attracts the right buyers. 

• Industry needs focused education, more networking, higher level of media exposure and time dedicated to business opportunities.

HOST ASSOCIATION

Leadership
NCMA is governed by a diverse board of directors who represent a broad cross-section of the state’s motorsports industry – including Chairman, Greg Walter with Charlotte Motor Speedway, and Vice Chairman, Scott Lampe with Hendricks Motorsports.

The North Carolina Motorsports Association (NCMA) is dedicated to championing motorsports in North Carolina. Providing industry professionals, enthusiasts, and fans with the resources, support, and community they need to pursue their passion for motorsports. Their vision is to advance and promote the motorsports industry in North Carolina by providing leadership, advocacy, and resources for industry professionals, enthusiasts, and fans.

Visit the website to meet all the leaders and learn more about their vision for the future of North Carolina motorsports.

MEMBERSHIP BENEFITS

  • NCMA members receive a discounted rate for HPX exhibit space
  • Industry focused membership and networking events
  • Consulting and advocacy on a local, state, and national level for the interests of the motorsports industry
  • Membership in a trade association representing the $6 billion motorsports economy in North Carolina

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Taffy Event Strategies is a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant and innovative.

Putting clients, employees, and industry colleagues first has earned Taffy Events a reputation as a trusted strategic partner in the events community and the communities they serve. Now partnering with NCMA to create and cultivate an automotive aftermarket event like no other … High Performance Expo!

With a strategically designed floor plan, HPX will deliver a more buyer-centric environment, unique placement opportunities for brand exposure, and competitive rates.

  • HPX 2025 has over 73,000 square feet of exhibit space available with 17,000 square feet of premium locations in Halls B & C.
  • Space assignments will be intentionally arranged to provide the best buyer experience as they navigate the show.
  • Be involved from the inaugural show and earn priority points with participation and spend on advertising, sponsorships, and enthusiast activations.

COMPETITIVE RATES

DESIGNATIONRATE UNTIL AUGUST 30
NCMA MEMBER – BASIC$20.00 PER SQ/FT
NON-MEMBER – BASIC$23.00 PER SQ/FT
NCMA MEMBER – PREFERRED$22.00 PER SQ/FT
NON-MEMBER$25.00 PER SQ/FT
IN-LINE CORNER FEE$250 PER IN-LINE CORNER

NCMA members receive a discounted rate on exhibit space. Not a member?
Go to northcarolinamotorsportsassociation.org to learn how to SAVE!

In addition to our immediate digital offerings below, we are in the process of creating unique sponsorship opportunities to enhance your brand and elevate your industry exposure. Look for information on this sampling and more very soon.

Banners | Receptions and Mixers | Digital Ads | E-mail Marketing | Keynote Speaker | Registration | Column Wraps | Escalator and Elevator Clings | Window Clings | Floor Graphics | Lanyards | Apparel

ONLINE LISTING OPTIONSBASIC
INCLUDED
BRONZE
$316
SILVER
$636
GOLD
$1196
PREMIUM POSITION
Your exhibitor listing will be placed at the top of the exhibitor list and search results
XXX
VIDEOS
Engage attendees with a video on your online profile
XX12
COMPANY LOGO
Extend your reach in keyword search by listing your brands
DIGITAL PRODUCT SHOWCASE
Engage attendees with detailed product descriptions along with full color images
X35UNLIMITED
SHOW SPECIALS
Spotlight special deals like discounts, giveaways or sweepstakes
X35UNLIMITED
PRESS RELEASES
Get more coverage by sharing the latest news about your company
X35UNLIMITED
ONLINE PROFILE COMPANY DESCRIPTION
Number of characters you can utilize to introduce your company and make a great first impression
500100015002000
PRINT PROFILE
Number of characters you can utilize to introduce your company and make a great first impression
500500500500
PRODUCT CATEGORIES
Optimize Search Engine presence by selecting categories that describe your company and products
3510UNLIMITED
WEBSITE URL
Drive traffic to your website
COMPANY NAME, ADDRESS & BOOTH #
Basic information shared on all listing options

For immediate assistance, contact Billy Rieck, director of sales, at [email protected] or 813.299.7937