FAQs
GENERAL
Tuesday, June 3 – Thursday, June 5, 2025
Charlotte Convention Center – Halls B & C
501 South College Street, Charlotte, NC 28202
Weekend activations are being planned for Friday, June 6 and Saturday, June 7 at the Charlotte Motor Speedway.
See the ATTEND page for event information.
HPX will bring together the entire automotive aftermarket industry. Attendees at HPX will include:
- Chassis Shops
- Retailers
- Restoration Shops
- Speed Shops
- Repair Shops
- Builders
- Tuners
- Sanctioning Bodies
- Enthusiasts
- Media
HPX 2025 will showcase the finest automotive aftermarket exhibitors in the Charlotte Convention Center.
In June, Charlotte daytime temperatures often hover close to 90°F. However, as the sun sets and evening approaches, there’s a noticeable cool-down, with temperatures dropping to an average of 65°F.
HPX is owned by Taffy Event Strategies, a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant, and innovative.
HPX is hosted by the North Carolina Motorsports Association. NCMA is dedicated to championing motorsports. Their vision is to advance and promote the motorsports industry by providing leadership, advocacy, and resources for industry professionals, enthusiasts, and fans.
The Charlotte Convention Center is committed to accommodating the needs of individuals with disabilities. The CCC is accessible to disabled patrons as required by the ADA and applicable regulations.
- Accessible restrooms, family restrooms and lower height water fountains are available throughout the facility.
- Disability parking is available at prevailing rates in the NASCAR Hall of Fame parking deck adjacent to the CCC. Attendees must display proper identification on their vehicle.
- Drivers may drop off and pick up passengers with mobility concerns in the taxi lane, located on College Street. Attendees must call the Security desk at 704-339-6090 for assistance.
- There are two Mother’s Rooms located in the CCC (across from room W211 and by the Richardson Ballroom Section B). Each is equipped with a chair, stool, and refrigerator. These rooms are private and can be locked.
Soliciting business in the aisles of the exhibit hall or in other public spaces, including another company’s booth or a hotel lobby is prohibited by HPX Show Management, and anyone observed approaching buyers in the aisle or in an exhibitor’s booth, who is not a legitimate exhibitor, should be reported to Show Management.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
Yes! The HPX mobile app will be available to download from the Apple App Store or Google Play closer to the show.
There is no stated dress code to attend HPX 2025; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.
HPX will never sell or distribute the attendee list. If you are contacted offering the attendee list, please be on alert and forward these inquiries to Kelly Williamson at [email protected]. We are constantly working to limit and prevent scams against our exhibiting companies and partners.
To inquire about speaking opportunities, reach out to Jamie Meyer at [email protected].
HPX 2025 provides sponsorship opportunities to meet budgets of all sizes, ranging from digital to promotional branding to large-scale activations. If you are interested in becoming a sponsor for HPX 2025, reach out to Billy Rieck at [email protected].
To learn more about becoming an Association or Media Partner, reach out to Pamela Miller at [email protected].
Fireworks, firearms, explosives, and weapons of all kinds are prohibited on any premises involving the High Performance Expo. This prohibition applies to interior and exterior spaces, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the HPX event and facility.
TRAVEL & HOTELS
You will be able to book hotel rooms beginning in November 2024.
Two major highways, I-85 and I-77, connect Charlotte to cities in the Northeast, Southeast and Midwest. Less than one hour north, I-40 provides an east/west link with coast-to-coast access.
- From I-77 North/US Highway 74 West (Wilkinson Boulevard)/Airport, exit off I-277 North onto Exit 1E/S College Street. Drive .4 miles, and the convention center will be on the right.
- From I-77 South/I-85 South and North/US Highway 74 East (Independence Boulevard), exit off I-277 South onto Exit 1E/Brooklyn Village Avenue. Turn left onto Brooklyn Village Avenue. At the third light, take a right onto College Street. The convention center will be on the right.
There are several parking lots in the convention district, with the NASCAR Hall of Fame garage being directly attached to the convention center. A map of local parking lots will be provided.
Yes – check back for hours and location.
ATTENDEES
Registration is scheduled to open in February 2025. Receive updates by signing up here.
There is no stated dress code to attend HPX 2025; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.
Only service animals for the physically challenged are permitted. Contact Kelly Williamson at [email protected] if you require special assistance to attend HPX 2025.
A multitude of concessions and coffee stands will be available in the lobbies of the Charlotte Convention Center. Concession stands are also available on the show floor.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
Badges must always be worn in all HPX areas and at all HPX functions.
Yes – the HPX team is working with an Advisory Council to plan content that will be presented in classrooms and on the show floor.
REGISTRATION
Registration is scheduled to open in February 2025. Receive updates by signing up here.
HPX requires proof that your business or employer is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:
- Current and valid business license
- Current and valid tax registration certificate or business registration
- Recent paycheck stubs (from an automated payroll system, handwritten company checks are not acceptable)
- Business cards are not accepted as proof of employment
All registrations will be considered “pended” until reviewed and approved.
If you do not meet the above listed qualifications, enthusiasts are able to purchase the “Thursday only” or weekend badge.
The Registration and badge pick-up desks will be in the lobby of the Charlotte Convention Center – closest to the Martin Luther King entrance (Concourse C).
Attendees can register or pick up their badges onsite at the registration counters located in the lobby of the Charlotte Convention Center entrance (Concourse C). during the following days and times:
- Monday, June 2, 2025 | 8:00 am – 5:00 pm
- Tuesday, June 3, 2025 | 7:00 am – 4:00 pm
- Wednesday, June 4 | 7:00 am – 4:00 pm
- Thursday, June 5 | 7:00 am – 3:00 pm
Badges must always be worn in all HPX areas and at all HPX functions.
Yes. Children under the age of 18 must be accompanied and supervised by an adult at all times adult at all times (during show hours). Registration of children is complimentary and must be done onsite and a waiver must be signed. All children except infants in backpacks or slings must be registered and display a badge to be admitted to the show floor. Strollers for children are permitted on the show floor during published show hours. Attendees assume all risks associated with the use of strollers on the show floor, including but not limited to personal injury or property damage. NOTE: No one under the age of 18 is allowed on the show floor during move-in and move-out.
Badges CANNOT be reproduced, transferred, or resold. All HPX attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke a badge. If badge sharing is discovered, both parties will be escorted from the show floor and may not be allowed to attend future events.
EXHIBITORS
Click here to email Billy Rieck, Director of Sales, at [email protected].
Pricing varies based on timing and location on the show floor. Members of NCMA receive a discount. To get in touch with a sales representative to discuss booth and pricing options and availability, email Billy Rieck at [email protected] or click here and complete the requested information and a member of the HPX sales team will contact you shortly.
Each linear exhibitor will be provided with 8′ high black back drape and 3′ high black side drape. Booths 300 SF or less will receive an identification sign.
The HPX Exhibitor Hub is where exhibitors can update their company profile for the online exhibitor list and mobile app as well as access registration, the Exhibitor Service Manual (ESM), and crucial forms and show information. Every exhibitor will need to create a login to access the system. The ESM will be available in January 2025.
The payment schedule is outlined in the terms of your contract with the dates corresponding listed. In general, 25% is due upon selecting space, 50% is due by September 3, 2024, and 100% is due by December 3, 2024.
The cancellation policy is outlined on your booth contract. Depending on the date of the cancellation, either 25%, 50%, or 100% of your commitment will be considered due at the time of cancellation.
Size of Booth Space | Exhibitor |
100 SF | 5 |
200 – 400 SF | 10 |
401 – 900 SF | 15 |
901 – 1,500 SF | 25 |
1,501 – 2,500 SF | 40 |
2,501+ SF | 50 |
If you go over your badge allotment, additional badges may be purchased for $60. Exhibitor badges are to be used strictly for company personnel.
To inquire about speaking opportunities, reach out to Jamie Meyer at [email protected].
HPX 2025 provides sponsorship opportunities to meet budgets of all sizes, ranging from digital to promotional branding to large-scale activations. If you are interested in becoming a sponsor for HPX 2025, reach out to Billy Rieck at [email protected].
To learn more about becoming an Association or Media Partner, reach out to Pamela Miller at [email protected].
The Exhibitor Service Manual (ESM) will be available by January 2025. Exhibitors will be able to order all services via the ESM.
Exhibitors can access the hall to move in during the following hours*:
- Saturday, May 31, 2025 – 1:00 pm – 5:00 pm
- Sunday, June 1, 2025 – 8:00 am – 5:00 pm
- Monday, June 2, 2025 – 8:00 am – 5:00 pm
Exhibitor service desks and freight service / unloading will commence at 8:00 am each day. Exhibitors will receive a target move in day and time to allow for an efficient, orderly move in. Do not book your travel until you are notified of your target time.
You will be able to book hotel rooms for your booth staff beginning in November 2024.
If you need to change your company’s designated key contact, we must receive the request in writing. Please email the new key contact’s name and email address to Kelly Williamson at [email protected].
Drones | UAVs of any kind are not allowed on the HPX show floor or at the Charlotte Convention Center and will be confiscated until show end.
Booth vehicles may be moved in once the booth is completely set and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, an Expo Group representative will assist you. You must also complete the vehicle display form which can be found the Exhibitor Hub and adhere to all display vehicle requirements.
HPX will never distribute the attendee list. If you are contacted offering the attendee list, please be on alert and forward these inquiries to Kelly Williamson at [email protected]. We are constantly working to limit and prevent scams against our exhibiting companies and partners.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
North Carolina is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired; however, labor is available to assist in the installation and dismantle of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged at established rates, using the order forms in the Exhibitor Service Kit.
Registration is scheduled to open in January 2025. Exhibitors will be notified when it opens.
Registration is scheduled to open in January 2025. The HPX booth primary point of contact must first log into the HPX Exhibitor Hub to register their booth personnel. Once logged in, exhibitors can find their unique link to register staff. Please note that unique email addresses are required for each booth staff member.
Exhibitors can register or pick up their badges onsite at the registration counters located in the lobby of the Charlotte Convention Center (Concourse C) during the following days and times:
- Monday, June 2, 2025 | 8:00 am – 5:00 pm
- Tuesday, June 3, 2025 | 7:00 am – 4:00 pm
- Wednesday, June 4 | 7:00 am – 4:00 pm
- Thursday, June 5 | 7:00 am – 3:00 pm
On Saturday, May 31st and Sunday, June 1st, exhibitor personnel will need wristbands to access the show floor.
Exhibitor badges will only be issued with the official exhibiting company name provided on your company’s booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, relatives, friends, or guests.
Badges must always be worn in all HPX areas and at all HPX functions.
There is no stated dress code to attend HPX 2025; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.
Exhibitors can ship to the advance warehouse or directly to show site. Shipping instructions will be found in the Exhibitor Service Manual which will be available by January 2025.
To schedule a meeting outside of show hours, you will need to submit your request in writing to Kelly Williamson at [email protected]. If approved, you may be required to provide security in your booth to ensure that your guests remain in your booth.
There will be a limited number of meeting rooms available for exhibitors to rent at the Charlotte Convention Center. Requests for meeting space should be sent to Kelly Williamson at [email protected]
