ATTEND – High Performance Expo

THE FUTURE OF THE AUTOMOTIVE AFTERMARKEt.

If you work in the automotive aftermarket, this is your show. Learn from the builders, engineers, manufacturers, and brands shaping what’s next. See new products and technology up close. Get answers that drive your business forward. Meet the people you’ve been trying to connect with all year.

Attend the 2026 High Performance Expo and rediscover your passion for the automotive aftermarket and racing industry. Discover the newest technologies, the fastest cars and the brilliant minds behind them. Explore the show floor with hands-on experiences you won’t find anywhere else.

HPX is built for the doers, the drivers, and the decision-makers shaping what’s next.
From shop owners and retailers to brand leaders and media pros, HPX brings the entire performance ecosystem under one roof. This is where products launch, partnerships form, and knowledge gets put to work.

WHY ATTEND

LEARN. CONNECT. GROW.

HPX is a high-energy environment designed to deliver ROI long after you get home. Every session, connection, and experience is focused on one thing: helping you win in a rapidly changing aftermarket.

At HPX You Will:

Learn tactics that pay off on Monday. From marketing to management, our education is built by shop owners, for shop owners.
See innovations up close. Hands-on demos, product launches, and live showcases let you experience what’s next before anyone else.
Connect with the right people. Network with buyers, distributors, and top-tier suppliers ready to move the industry forward.
Find inspiration through industry leaders. Hear from the voices redefining performance, technology, and growth in today’s market.

SHOP OWNERS

From chassis and restoration shops to tuners and collision repair professionals, shops keep the industry moving. Find latest tools, products, and partnerships to serve your customers better. At HPX, discover new solutions that drive efficiency and growth.

RETAILERS & DEALERS

Dealers, retailers, and parts suppliers shape the customer experience at every level. Unlock access to the newest products and connections with trusted manufacturers. Stay ahead of market trends and keep the shelves stocked with what customers want most.

RACING PROFESSIONALS

Race teams, track owners, drivers, and promoters are the heartbeat of competition. Discover performance upgrades, sponsorships, and innovations through the expansive show floor. At HPX, find the partners and tools to keep running in winner’s circle.

ENTHUSIASTS

From car club members to gearheads, enthusiasts bring passion and energy to the industry. Access the latest products and connect directly with product experts from the brands moving the industry forward. HPX provides the opportunity for hands-on experiences and fresh discoveries.

CREATORS & MEDIA

Content creators, influencers, and media outlets share the stories that shape motorsports. Discover fresh content, compelling stories, and direct access to industry leaders. HPX is the hub for uncovering what’s next for every audience.

EVERYONE!

Educators, students, associations, and financial institutions are invested in the future of the industry. Find the latest insights, new connections, and opportunities to grow and support the motorsports ecosystem.

THE HPX EXPERIENCE

WHAT MAKES US DIFFERENT.

Street Car Takeover

Street Car Takeover brings its cars, its culture, and its crowd to HPX… and then they keep the party going! Meet the SCT team on the show floor, join the pre-party Friday night, and head to zMAX Dragway June 5 – 6 for the full Street Car Takeover experience.

Car Club Collective

The Car Club Collective: Top Ten brings ten handpicked clubs to the HPX show floor, each represented by a single signature build. Classics, muscle, JDM, exotics, and everything in between. Because car culture doesn’t belong in a parking lot. It belongs here.

Shop Car Challenge

The HPX Shop Car Challenge is exactly what it sounds like… top shops, their best recent customer builds, and two awards on the line. The People’s Choice goes to the crowd. The Top Builder Award goes to whoever earns it from the builders themselves.

Recruiting Hub

The HPX Recruiting Hub, sponsored by Hendrick Motorsports, puts students and job seekers in the room with the schools and professionals who shape this industry. Resume reviews, headshots, networking, and everything you need to build a career in performance.

Automotive Leadership Conference

The Automotive Leadership Conference is a high-impact, half-day experience designed for owners, executives, and decision-makers ready to scale smarter, lead stronger, and build more profitable businesses.

Women’s Em[POWER]ment Summit

The Women’s Em[POWER]ment Summit brings together women across the performance racing and automotive industry for an energizing, interactive morning of leadership development, reflection, and practical planning.

PerformancePLUS Competition

The PerformancePLUS Competition gives attendees a front-row seat to the newest performance products and technologies entering the market. Taking place in the HPX Theater, this fast-paced, high-energy showcase brings innovation to life through live, head-to-head product presentations.

PowerTalks

Designed for busy professionals, these high-impact talks happen right on the show floor and focus on practical strategies, real-world experience, and measurable results you can put to work immediately.

THE INDUSTRY IS CHANGING. DON'T WATCH IT...DRIVE IT.

Join the builders, brands, and business leaders shaping the future of performance. Be part of HPX 2026, where connections turn into opportunity and knowledge turns into growth.