MEDIA – High Performance Expo

THE FUTURE OF THE AUTOMOTIVE AFTERMARKET

HPX is built for the doers, the drivers, and the decision-makers shaping what’s next.

And that includes the storytellers, content creators, and media brands capturing the energy of the automotive industry in real time.

Every frame, every headline, every post from HPX tells the story of where the automotive aftermarket is headed. This is where new builds debut, partnerships form, and the people behind the industry’s biggest moments come together.

CAPTURE. CONNECT. GROW.

CAPTURE THE ACTION

Get direct access to the builders, brands, and products driving tomorrow’s performance market. HPX brings together the most engaged, innovative players in the automotive ecosystem, giving you the visuals, interviews, and insights your audience craves.

CONNECT WITH INDUSTRY LEADERS

From PowerTalks and live product launches to the Shop Car Showdown and Women’s Em[power]ment Summit, HPX puts you in the middle of the moments that matter. Build relationships with the people shaping the next generation of performance.

GROW YOUR REACH

From your first post to your next feature story, HPX delivers content that travels far beyond the show floor. Share authentic stories, create high-impact collaborations, and grow your audience long after the event ends.

WHERE ACCESS MEETS OPPORTUNITY

On the HPX show floor, every corner is an opportunity. Whether you’re shooting the latest innovation, capturing interviews at the PowerTalks stage, or capturing the PerformancePLUS competition, HPX gives you full access to create content that engages your audience.

Media partnerships, sponsorship integration, and on-site media zones are designed to keep you close to the action while showcasing your coverage to the full HPX audience.

WHO SHOULD ATTEND

Media & Publications – Discover stories and trends before they break.

Content Creators – Capture authentic builds, products, and personalities in motion.

Videographers & Photographers – Get the access you need to capture the perfect content for your brand.

Influencers & Podcasters – Meet the brands and builders your audience wants to hear from.

WHAT MAKES US DIFFERENT

Automotive Leadership Conference

From shop floor to C-suite, the HPX Automotive Leadership Conference connects the people building the future of the aftermarket. Real stories, proven tactics, and conversations that move your business forward.

Women’s Em[POWER]ment Summit

A gathering of the women driving the future of the automotive aftermarket. Join leaders, innovators, and entrepreneurs for conversations on growth, leadership, and lasting impact.

PerformancePLUS COMPETITION

Built for bragging rights. The HPX PerformancePLUS Competition showcases the industry’s top tuners, shops, and manufacturers pushing the limits of speed, power, and innovation.

PowerTalks

HPX PowerTalks deliver fast-paced insights from industry leaders, innovators, and entrepreneurs shaping the future of the automotive aftermarket. Real strategies. Real stories. Real results. Right on the trade show floor.

BE PART OF THE STORY

The automotive industry is evolving fast, and the world is watching. HPX is where you’ll find the stories, shots, and people defining the future of the aftermarket.