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THE FUTURE OF THE AUTOMOTIVE AFTERMARKEt.

Meet the decision-makers who buy, build, and influence our industry. HPX puts your team in the flow of conversations that turn into lasting partnerships and measurable results. Every space on the floor is designed for maximum visibility and engagement whether that’s near the HPX stages, front-of-hall traffic, or a corner all your own.

RESERVE YOUR BOOTH
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WHERE OPPORTUNITY MEETS ACTION.

HPX brings the industry’s most engaged buyers, builders, and brands together under one roof, ready to discover, connect, and invest. As an exhibitor, you’re not just showing products… you’re creating the conversations that drive sales, partnerships, and long-term growth.

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WHY EXHIBIT

SHOW. CONNECT. GROW.

HPX is designed to help exhibitors maximize exposure, engagement, and ROI. Every element of the show, from the show floor layout to the education sessions, is engineered to create meaningful connections that drive your business forward.

AT HPX YOU WILL:

  • Reach a high-value audience. 79% of attendees are from the Southeast, a fast-growing region for shops, distributors, and performance brands.
  • Launch and demo new products. Showcase innovation where buyers are actively looking for what’s next.
  • Build relationships that convert. HPX’s show floor, networking hours, and education sessions create direct access to decision-makers.
  • Generate measurable ROI. From media exposure to post-show leads, HPX delivers value long after the event ends.
  • Be part of The Future of the Automotive Aftermarket. Align your brand with the energy, innovation, and momentum defining the next generation of performance.

SHOP OWNERS

From chassis and restoration shops to tuners and collision repair professionals, these pros are looking for the latest tools, products, and partnerships to serve your customers better.

RETAILERS & DEALERS

Dealers, retailers, and parts suppliers shape the customer experience at every level. Meet with retailers and keep their shelves stocked with your products.

RACING PROFESSIONALS

Race teams, track owners, drivers, and promoters are the heartbeat of competition. Drive performance upgrades, sponsorships, and innovations with new partners to keep running in winner’s circle.

ENTHUSIASTS

From car club members to gearheads, enthusiasts bring passion and energy to the industry. These attendees are inspired and driven by innovations you design.

MEDIA/PRESS

Content creators, influencers, and media outlets share the stories that shape the automotive industry. HPX provides the opportunity to showcase your newest products to those who can spread the word.

EVERYONE!

Educators, students, associations, and financial institutions are all invested in the future of the industry. Support the automotive ecosystem through every interaction.

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THE HPX EXPERIENCE

WHAT MAKES US DIFFERENT.

Automotive Leadership Conference

From shop floor to C-suite, the HPX Automotive Leadership Conference connects the people building the future of the aftermarket. Real stories, proven tactics, and conversations that move your business forward.

Women’s Em[POWER]ment Summit

A gathering of the women driving the future of the automotive aftermarket. Join leaders, innovators, and entrepreneurs for conversations on growth, leadership, and lasting impact.

PerformancePLUS COMPETITION

Built for bragging rights. The HPX PerformancePLUS Competition showcases the industry’s top tuners, shops, and manufacturers pushing the limits of speed, power, and innovation.

PowerTalks

HPX PowerTalks deliver fast-paced insights from industry leaders, innovators, and entrepreneurs shaping the future of the automotive aftermarket. Real strategies. Real stories. Real results. Right on the trade show floor.

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BE PART OF THE FUTURE.
BUILD IT AT HPX.

Join the builders, brands, and business leaders shaping the future of performance. Be part of HPX 2026, where connections turn into opportunity and knowledge turns into growth.

RESERVE YOUR BOOTH
VIEW THE PROSPECTUS
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THE FUTURE OF THE AUTOMOTIVE AFTERMARKET.

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