JUNE 2-4, 2026 | CHARLOTTE, NC
JUNE 2-4, 2026 | CHARLOTTE, NC
FAQs
GENERAL
Tuesday, June 2 – Thursday, June 4, 2026
Charlotte Convention Center – Halls A & B
501 South College Street, Charlotte, NC 28202
The schedule page has all the event information. This page will be updated often, so check back regularly. You will also be able to access the schedule in the HPX 2026 Mobile App when it becomes available.
HPX is designed for qualified B2B, trade professionals and enthusiasts involved in the automotive aftermarket, performance and racing industry.
HPX will bring together the entire automotive aftermarket industry. Attendees at HPX will include:
- Chassis Shops
- Retailers
- Restoration Shops
- Speed Shops
- Repair Shops
- Builders
- Tuners
- Sanctioning Bodies
- Enthusiasts
- Media
HPX 2026 will showcase the finest automotive aftermarket exhibitors in the Charlotte Convention Center.
In June, Charlotte daytime temperatures often hover close to 90°F. However, as the sun sets and evening approaches, there’s a noticeable cool-down, with temperatures dropping to an average of 65°F.
HPX is owned by Taffy Event Strategies, a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant, and innovative.
HPX is hosted by the North Carolina Motorsports Association. NCMA is dedicated to championing motorsports. Their vision is to advance and promote the motorsports industry by providing leadership, advocacy, and resources for industry professionals, enthusiasts, and fans.
The Charlotte Convention Center is committed to accommodating the needs of individuals with disabilities. The CCC is accessible to disabled patrons as required by the ADA and applicable regulations.
- Accessible restrooms, family restrooms and lower height water fountains are available throughout the facility.
- Disability parking is available at prevailing rates in the NASCAR Hall of Fame parking deck adjacent to the CCC. Attendees must display proper identification on their vehicle.
- Drivers may drop off and pick up passengers with mobility concerns in the taxi lane, located on College Street. Attendees must call the Security desk at 704-339-6090 for assistance.
- There are two Mother’s Rooms located in the CCC (across from room W211 and by the Richardson Ballroom Section B). Each is equipped with a chair, stool, and refrigerator. These rooms are private and can be locked.
Soliciting business in the aisles of the exhibit hall or in other public spaces, including another company’s booth or a hotel lobby is prohibited by HPX Show Management, and anyone observed approaching buyers in the aisle or in an exhibitor’s booth, who is not a legitimate exhibitor, should be reported to Show Management.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
Yes! The HPX mobile app will be available to download from the Apple App Store or Google Play closer to the show.
There is no stated dress code to attend HPX 2026; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.
HPX will never sell or distribute the attendee list. If you are contacted offering the attendee list, please be on alert and forward these inquiries to Kelly Williamson at KWilliamson@TheHPX.com. We are constantly working to limit and prevent scams against our exhibiting companies and partners.
To inquire about speaking opportunities, reach out to Mindy Hoff at mhoff@thehpx.com.
HPX 2026 provides sponsorship opportunities to meet budgets of all sizes, ranging from digital to promotional branding to large-scale activations. If you are interested in becoming a sponsor for HPX 2026, reach out to Billy Rieck at BRieck@TheHPX.com.
To learn more about becoming an Association or Media Partner, reach out to Pamela Miller at PMiller@TheHPX.com.
TRAVEL & HOTELS
Housing is now open! Head to our Housing and Travel page for booking information.
Two major highways, I-85 and I-77, connect Charlotte to cities in the Northeast, Southeast and Midwest. Less than one hour north, I-40 provides an east/west link with coast-to-coast access.
- From I-77 North/US Highway 74 West (Wilkinson Boulevard)/Airport, exit off I-277 North onto Exit 1E/S College Street. Drive .4 miles, and the convention center will be on the right.
- From I-77 South/I-85 South and North/US Highway 74 East (Independence Boulevard), exit off I-277 South onto Exit 1E/Brooklyn Village Avenue. Turn left onto Brooklyn Village Avenue. At the third light, take a right onto College Street. The convention center will be on the right.
There are several parking lots in the convention district, with the NASCAR Hall of Fame garage being directly attached to the convention center. A map of local parking lots will be provided upon request.
Yes – check back for hours and location.
ATTENDEES
Registration is open! REGISTER HERE
HPX is designed for qualified B2B, trade professionals and enthusiasts involved in the automotive aftermarket, performance and racing industry.
Students and children under 18 must be accompanied by an adult registrant.
There is no stated dress code to attend HPX 2026; however, we recommend you dress professionally to make the best impression on your potential partners. Due to the amount of walking on the show floor, we encourage wearing comfortable shoes as well.
Only service animals for the physically challenged are permitted. Contact Kelly Williamson at KWilliamson@TheHPX.com if you require special assistance to attend HPX 2026.
A multitude of concessions and coffee stands will be available in the lobbies of the Charlotte Convention Center. Concessions are also available on the show floor.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
Badges must always be worn in all HPX areas and at all HPX functions.
Yes – Two HPX Theaters are located on the trade show floor – and included in all registration passes (Tuesday, Wednesday and Thursday).
Plus – morning programming on Tuesday and Wednesday – Women’s Em[POWER]ment Summit (Tuesday 9am-1pm) and the Automotive Leadership Conference (Wednesday 9am-1pm).
Check the website for ongoing program developments.
REGISTRATION
Registration is open! REGISTER HERE
HPX is designed for qualified B2B, trade professionals and enthusiasts involved in the automotive aftermarket, performance and racing industry.
The Registration and badge pick-up desks will be in the Lobby A of the Charlotte Convention Center – off the College Street entrance.
Attendees can register or pick up their badges onsite at the registration counters located in Lobby A of the Charlotte Convention Center off the College Street entrance during the following days:
- Monday, June 1 | 1:00pm – 5:00pm
- Tuesday, June 2 | 8:00am – 6:30pm
- Wednesday, June 3 | 8:00am – 6:30pm
- Thursday, June 4 | 8:00am – 3pm
Yes. Children under the age of 18 must be accompanied and supervised by an adult at all times. Registration of children is complimentary and must be done onsite and a waiver must be signed. All children except infants in backpacks or slings must be registered and display a badge to be admitted to the show floor. Strollers for children are permitted on the show floor during published show hours. Attendees assume all risks associated with the use of strollers on the show floor, including but not limited to personal injury or property damage.
Badges CANNOT be reproduced, transferred, or resold. All HPX attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke a badge. If badge sharing is discovered, both parties will be escorted from the show floor and may not be allowed to attend future events.
EXHIBITORS
Join us at HPX 2026! Click here and complete the requested information and a member of the HPX sales team will contact you shortly.
Pricing varies based on timing, but members of NCMA receive a discount. To get in touch with a sales representative to discuss booth pricing options and availability, email Billy Rieck at BRieck@TheHPX.com or click here and complete the requested information and a member of the HPX sales team will contact you shortly.
Each linear exhibitor will be provided with 8′ high black back drape and 3′ high black side drape. Booths 300 SF or less (10’x10’, 10’x20’ and 10’x30’ inline) will receive an identification sign.
The HPX Exhibitor Hub is where exhibitors can update their company profile for the online exhibitor list and mobile app as well as access registration, the Exhibitor Services Manual (ESM), and crucial forms and show information. Every exhibitor will need to create a login to access the system.
The payment schedule is outlined in the terms of your contract. In general, 25% is due upon selecting space, 50% is due by September 2, 2025, and 100% is due by December 2, 2025. After December 2, 2025, full payment is due with the contract.
The cancellation policy is outlined on your booth contract. Depending on the date of the cancellation, either 25%, 50%, or 100% of your commitment will be considered due at the time of cancellation.
Exhibitor Badge Allotment
100 – 199 SF | 5 badges
200 – 400 SF | 10 badges
401 – 900 SF | 15 badges
901 – 1,500 SF | 25 badges
1,501 – 2,500 SF | 40 badges
2,501+ SF | 50 badges
If you go over your badge allotment, additional badges may be purchased for $60. Exhibitor badges are to be used strictly for company personnel.
To inquire about speaking opportunities, reach out to Mindy Hoff at mhoff@thehpx.com.
HPX 2026 provides sponsorship opportunities to meet budgets of all sizes, ranging from digital to promotional branding to large-scale activations. If you are interested in becoming a sponsor for HPX 2026, reach out to Billy Rieck at BRieck@TheHPX.com.
To learn more about becoming an Association or Media Partner, reach out to Pamela Miller at PMiller@TheHPX.com.
The Exhibitor Service Manual (ESM) will be available February 2026. Exhibitors will be able to order all services via the ESM.
The Exhibitor Service Manual (ESM) will be available February 2026. All move in information, directives and hours will be made available.
Housing is now open! Head to our Housing and Travel page for booking information.
If you need to change your company’s designated key contact, we must receive the request in writing. Please email the new key contact’s name, phone and email address to Kelly Williamson at KWilliamson@TheHPX.com.
Drones | UAVs of any kind are not allowed on the HPX show floor or at the Charlotte Convention Center and will be confiscated until show end.
Booth vehicles may be moved in once the booth is completely set and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, an Expo Group representative will assist you. You must also complete the vehicle display form located in the Exhibitor Service Manual, available February 2026.
HPX will never distribute the attendee list. If you are contacted offering the attendee list, please be on alert and forward these inquiries to Kelly Williamson at KWilliamson@TheHPX.com. We are constantly working to limit and prevent scams against our exhibiting companies and partners.
No, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booths by attendee or exhibitor personnel is prohibited. Exceptions are made only when permission is obtained from the exhibitor whose booth or product is being photographed or videotaped and all individuals appearing in such.
North Carolina is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired; however, labor is available to assist in the installation and dismantle of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged at established rates, using the order forms in the Exhibitor Service Manual (ESM).
Registration is open! REGISTER TODAY
Exhibitors can register or pick up their badges onsite at the registration counters located in the lobby of the Charlotte Convention Center during the following days and times:
- Monday, June 1 | 1:00pm – 5:00pm
- Tuesday, June 2 | 8:00am – 6:30pm
- Wednesday, June 3 | 8:00am – 6:30pm
- Thursday, June 4 | 8:00am – 3:00pm
On Saturday, May 30th and Sunday, May 31st, exhibitor personnel will need wristbands to access the show floor.
Exhibitor badges will only be issued with the official exhibiting company name provided on your company’s booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, relatives, friends, or guests.
Badges must always be worn in all HPX areas and at all HPX functions.
Exhibitors can ship to the advance warehouse or directly to show site. Shipping instructions will be found in the Exhibitor Service Manual which will be available February 2026.
To schedule a meeting outside of show hours, you will need to submit your request in writing to Kelly Williamson at KWilliamson@TheHPX.com. If approved, you may be required to provide security in your booth to ensure that your guests remain in your booth.
There will be a limited number of meeting rooms available for exhibitors to rent at the Charlotte Convention Center. Requests for meeting space should be sent to Kelly Williamson at KWilliamson@TheHPX.com.
MEDIA
Media credentials are available for working media in the automotive, aftermarket, automotive racing, motorsports and related industry areas. This includes but is not limited to reporters, editors, camera crew members, photographers, social media influencers and content creators. You may be asked to provide proof that you are a working member of the media. This could include:
- PDF or JPG of editorial work that includes a byline, publication name and date of publication, etc.
- Web links to your bylined work in the form of print, photo, audio or video
- Links to coverage published on social media
- A business card with a corresponding driver’s license
- Photo credited photography Registrations are pending until approved.
All registrations are being qualified and vetted.
Media registration for the show opens in February 2026 at www.TheHPX.com under the media tab.
You can pick up your media credential in the Media Room during the posted hours in the Run of Show coming soon.
- Press information from exhibitors
- Internet access/WiFi
- Workstations
- Refreshments and snacks
Note: There is a UPS office center located in the convention center for additional printing and copying needs.
Your media credential access includes photo and video equipment required to do your job.
However, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booth or product requires the express permission the exhibitor.
Drones | UAVs of any kind are not allowed on the show floor at the Charlotte Convention Center.
However, due to the sensitive nature of new products and unique booth displays, photography and video recording of any booth or product requires the express permission the exhibitor.
Two-wheel hand trucks/carts are permitted. Motorized carts and carries are not allowed on the convention center floor.
Are segways, scooters, hoverboards or similar devices allowed on the HPX show floor? Hoverboards of any kind are NOT allowed on the floor at the Charlotte Convention Center.
Can I rent a cart to carry my equipment on the HPX show floor?
No. Please be prepared to carry your equipment with your own handcart.
Yes! You can look at the show floor plan on the website in advance of the show, and the HPX mobile app will be available to download from the Apple App Store or Google Play closer to the show. This will highlight important show details including exhibitors, show floor map, educational programming, mixers, newsworthy events and happenings.
HPX will continue to bring together top automotive and motorsport manufacturers and suppliers, including:
Accessories | Apparel | Associations | Brakes/Brake Components | Business Services/Supplies | Chassis/Suspension | Coolants | Cooling/AC/Heating | Drive Train | Engines & Components | Exhaust Systems | Fittings & Hoses | Fuel, Carb, & Intakes | Ignition/Electrical | Oil | Paint/Body/Exteriors | Power Adder | Rear End Components | Safety/Seats | Technical Schools/Education Institutions | Tools/Garage Gear & Supplies | Transmission | Truck Parts/Accessories | Vehicle Manufacturers/OEMs | Wheels/Tires
The HPX 2026 Mobile App will have information on the show schedule, a map, exhibitors, etc., when it becomes available. In addition, on the HPX website, the ATTEND page will have all of the event information. This page will be updated often, so check back regularly.
No. Public relations, marketing, social media and video production team members representing exhibitors and manufacturers do not qualify for media credentials. In addition, those who solicit and charge companies to be covered do not qualify for media access.
Media are welcome to attend the sessions open to all exhibitors and attendees of the show to cover the event. Attendance at private functions and mixers are at the approval and discretion of the organizer.
Please contact Pamela Miller, 817-991-5400, pmiller@thehpx.com
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