JUNE 2-4, 2026 | CHARLOTTE, NC
JUNE 2-4, 2026 | CHARLOTTE, NC
THE FUTURE OF THE AUTOMOTIVE AFTERMARKEt.
The High Performance Expo (HPX) is where the high-performance automotive world converges to build what’s next. Held in Charlotte – the beating heart of American motorsports – HPX unites the full spectrum of the industry: manufacturers, race teams, builders, retailers, and die-hard enthusiasts.
HPX is a launchpad for innovation, a marketplace for serious business, and a community built on speed, grit, and collaboration. Whether you’re pushing limits in the shop, on the track, or in your specific niche, HPX is the future of the automotive aftermarket.
What you’ll find at HPX 2026:
- Next-Gen Innovation: The latest parts, products, and technology redefining performance and business in the automotive aftermarket.
- Actionable Education: High-impact sessions focused on growth, strategy, and the next wave of opportunity.
- Curated Networking: Programmed meetups, mixers, and lounges designed to connect the right people at the right time.
- Content Creation: Opportunities for brands and creators to capture, collaborate, and broadcast from the show floor.
VENUE
CHARLOTTE CONVENTION CENTER
501 S. COLLEGE ST., CHARLOTTE, NC
HPX DATES & HOURS
JUNE 2, 2026 | 1PM - 7PM
JUNE 3, 2026 | 1PM - 6:30PM
JUNE 4, 2026 | 10AM - 3PM
WHY ATTEND
LEARN. CONNECT. GROW.
HPX is a high-energy environment designed to deliver ROI long after you get home. Every session, connection, and experience is focused on one thing: helping you win in a rapidly changing aftermarket.
At HPX You Will:
- Learn tactics that pay off on Monday. From marketing to management, our education is built by shop owners, for shop owners.
- See innovations up close. Hands-on demos, product launches, and live showcases let you experience what’s next before anyone else.
- Connect with the right people. Network with buyers, distributors, and top-tier suppliers ready to do move the industry forward.
- Find inspiration through industry leaders. Hear from the voices redefining performance, technology, and growth in today’s market.
EVENTS HAPPENING ON
THE SHOW FLOOR
Check out all these events, during show floor hours at the High Performance Expo. Check out these experiences open all day during your time at the Charlotte Convention Center and see the cars (and meet the builders) up close.
SHOP CAR CHALLENGE
LOCATED IN THE 1700 AISLE
Get ready for the most authentic, high‑energy celebration of custom car culture on the East Coast. The HPX Shop Car Challenge is where real builders, real customer cars, and real performance take center stage.
This isn’t a concept-car parade or a behind‑the‑scenes teaser. The HPX Shop Car Challenge spotlights the finest real customer builds coming out of today’s top shops. Each selected shop brings one stellar recent project—the kind of vehicle that turns heads on the street and stands up to serious scrutiny under the lights.
Challenge vehicles will be featured prominently on the HPX show floor, giving attendees an up‑close look at craftsmanship, innovation, and East Coast style. HPX organizers will showcase each build’s true capabilities, shining a light on the skill, story, and shop behind every car.
Who Decides the Winners? Two prestigious honors are up for grabs:
- Top Builder Award – Voted exclusively by the competing builders themselves
- People’s Choice Award – Chosen by HPX attendees
This is your chance to stand check out the industry’s elite, show off your shop’s signature style, and compete in a challenge that celebrates authenticity, skill, and passion for the craft.
HENDRICK MOTORSPORTS ENGINE BUILDER CHALLENGE
LOCATED IN BOOTH #719
Get ready for one of the most dynamic, hands-on experiences at HPX—the Hendrick Motorsports Engine Builder Challenge.
On Tuesday, June 2 and Wednesday, June 3, you will feel the intensity as top technicians and rising talent go head-to-head in a timed engine build challenge, showcasing precision, speed, and expert craftsmanship under pressure. This isn’t just a competition—it’s a front-row seat to the skill and discipline that power championship-level performance.
On Thursday, June 4, attendees will gain insider knowledge on advanced techniques, cutting-edge components, and the meticulous attention to detail required to build high-performance engines at the highest level of motorsports.
Whether you’re an industry professional, enthusiast, or future technician, this is your chance to see what separates good from great—up close and in real time.
HPX RECRUITING HUB
LOCATED IN BOOTH #811
The HPX Recruiting Hub, sponsored by Hendrick Motorsports, is your gateway to breaking into the high-performance and motorsports industry. Want to work in a performance shop? Engineer breakthrough parts? Manage a race program—or launch a brand of your own? At HPX, you’re not just exploring possibilities — you’re discovering how far this industry can take you.
Inside the Recruiting Hub, you’ll connect with leading schools offering motorsports and performance programs, meet experienced industry professionals, and get honest, practical advice from people who have built their careers in this business.
Bring your resume and take advantage of one-on-one resume reviews with experts who know exactly what employers are looking for. Then step in front of the camera for a professional headshot to help launch your personal brand and make a strong first impression. You’ll leave with real connections, real guidance, and a clearer path toward your future in the industry.
Students and job seekers can enjoy several exclusive opportunities inside the Recruiting Hub, including:
- Expert Resume Reviews – Get professional feedback to strengthen your resume
- Professional Headshots – Upgrade your LinkedIn and job applications
- Meet Motorsports Schools & Industry Pros – Build connections that matter
- Pizza Party Networking Event (Tuesday Afternoon) – Relax, meet peers, and connect with industry insiders
Bring your resume. Bring your ambition. Your future in the industry starts here.
PODCAST ROW
LOCATED IN BOOTH #437
Where the industry’s conversations come to life.
The High Performance Expo is bringing the voices of the industry directly to the show floor with Podcast Row—a dedicated space where leading automotive and motorsports podcasters can record live episodes throughout the event.
Podcast Row gives attendees a front-row seat to the conversations shaping the high-performance aftermarket. From builders and racers to innovators and business leaders, industry personalities will sit down for real-time discussions while fans and professionals watch the tapings live.
CAR CLUB COLLECTIVE
LOCATED IN THE 300 AISLE
Get ready, HPX 2026 is bringing the heartbeat of car culture straight to the show floor with the Car Club Collective. For the first time at HPX, ten standout car clubs will be selected to showcase a signature vehicle that represents the passion, personality, and pride of their community.
From classics to modern muscle, off‑road rigs to JDM icons, lowriders to luxury builds and of course, exotics, the top cars will highlight an exciting mix of categories that capture the full spectrum of enthusiast culture. Each chosen club will have one star vehicle prominently displayed at HPX 2026.
Car club members are invited to attend HPX, celebrate their community, and connect with builders, brands, and fellow enthusiasts from across the country.
The Car Club Collective is more than a display—it’s a celebration of the people who live and breathe this lifestyle. It’s about the friendships, the late‑night wrenching, the pride in every detail, and the shared love that drives car culture forward.
PERFORMANCEPLUS COMPETITION
TAKING PLACE IN HPX THEATER 1: BOOTH #637 WEDNESDAY, JUNE 3 | 4:00PM-5:00PM
The PerformancePLUS Competition is one of HPX’s most exciting live experiences, giving attendees a front-row seat to the newest performance products and technologies entering the market. Taking place in the HPX Theater, this fast-paced, high-energy showcase brings innovation to life through live, head-to-head product presentations—right on the show floor.
In just one hour, eight selected exhibitors will deliver three-minute product pitches, followed by two-minute live Q&A with judges and the audience—giving you a rapid-fire look at what’s new, what’s different, and what actually delivers value.
- Be among the first to see breakthrough products introduced within the past year
- Compare products side-by-side in a live, competitive format
- Ask real questions and hear real answers during audience Q&A
- Spot trends, technologies, and ideas shaping the future of performance
Whether you’re a buyer, builder, installer, engineer, retailer, or enthusiast, the PerformancePLUS Competition offers a fast, engaging way to discover what’s next—and decide what belongs in your shop, your builds, or your business. Grab a seat, bring your questions, and watch innovation compete live.
WHAT MAKES US DIFFERENT
Street Car Takeover
Street Car Takeover brings its cars, its culture, and its crowd to HPX… and then they keep the party going! Meet the SCT team on the show floor, join the pre-party Friday night, and head to zMAX Dragway June 5 – 6 for the full Street Car Takeover experience.
Automotive Leadership Conference
The Automotive Leadership Conference is a high-impact, half-day experience designed for owners, executives, and decision-makers ready to scale smarter, lead stronger, and build more profitable businesses.
Women’s Em[POWER]ment Summit
The Women’s Em[POWER]ment Summit brings together women across the performance racing and automotive industry for an energizing, interactive morning of leadership development, reflection, and practical planning.
PowerTalks
Designed for busy professionals, these high-impact talks happen right on the show floor and focus on practical strategies, real-world experience, and measurable results you can put to work immediately.
WHY EXHIBIT
SHOW. CONNECT. GROW.
HPX is designed to help exhibitors maximize exposure, engagement, and ROI. Every element of the show, from the show floor layout to the education sessions, is engineered to create meaningful connections that drive your business forward.
AT HPX YOU WILL:
- Reach a high-value audience. 79% of attendees are from the Southeast, a fast-growing region for shops, distributors, and performance brands.
- Launch and demo new products. Showcase innovation where buyers are actively looking for what’s next.
- Build relationships that convert. HPX’s show floor, networking hours, and education sessions create direct access to decision-makers.
- Generate measurable ROI. From media exposure to post-show leads, HPX delivers value long after the event ends.
- Be part of The Future of the Automotive Aftermarket. Align your brand with the energy, innovation, and momentum defining the next generation of performance.
Don’t Take Our Word For It…
"In the first two hours of this show we did more business at HPX than I have done in the past two years at other trade shows. Thank you, HPX!"
"I really enjoyed it, got tons of good information and made great contacts. Got to hang out with the Dream Giveaway crew, watch the Petty Outlawed reveal. Talk with performance minded folks all over the exhibit floor. Was just a good time will try to attend more than just one day next year.”
“The inaugural HPX Show was an absolute success! The conversations and connections at this trade show were fantastic and people were very eager to conduct business.”
“It was wonderful to attend the inaugural HPX event. I made dozens of new connections, visited with current friends in the industry and enjoyed the breakout sessions. I've already marked my calendar for 2026!”
WHO ATTENDS
ALL-ACCESS PIT PASS
NCMA MEMBER
$30
$
25
00
THROUGH JUNE 1, 2026
EXPO
EDUCATION LINE-UP
ON-FLOOR ACTIVATIONS
SWAG BAG
REGISTRATION TO WOMEN'S EM[POWER]MENT SUMMIT AND AUTOMOTIVE LEADERSHIP CONFERENCE
ALL-ACCESS PIT PASS
NON-MEMBER
$40
$
35
00
THROUGH JUNE 1, 2026
EXPO
EDUCATION LINE-UP
ON-FLOOR ACTIVATIONS
SWAG BAG
REGISTRATION TO WOMEN'S EM[POWER]MENT SUMMIT AND AUTOMOTIVE LEADERSHIP CONFERENCE
VIP PIT EXPERIENCE
NCMA MEMBER
$250
$
225
00
THROUGH JUNE 1, 2026
EXPO
EDUCATION LINE-UP
ON-FLOOR ACTIVATIONS
SWAG BAG
REGISTRATION TO WOMEN'S EM[POWER]MENT SUMMIT AND AUTOMOTIVE LEADERSHIP CONFERENCE
VIP PIT EXPERIENCE
NON-MEMBER
$300
$
275
00
THROUGH JUNE 1, 2026
EXPO
EDUCATION LINE-UP
ON-FLOOR ACTIVATIONS
SWAG BAG
REGISTRATION TO WOMEN'S EM[POWER]MENT SUMMIT AND AUTOMOTIVE LEADERSHIP CONFERENCE
THE INDUSTRY IS CHANGING. DON'T WATCH IT...DRIVE IT.
Join the builders, brands, and business leaders shaping the future of performance. Be part of HPX 2026, where connections turn into opportunity and knowledge turns into growth.
© COPYRIGHT HIGH PERFORMANCE EXPO 2026