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JUNE 2-4, 2026 | CHARLOTTE, NC

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JUNE 2-4, 2026 | CHARLOTTE, NC

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2026 SCHEDULE OF EVENTS

TUESDAY, JUNE 2
WEDNESDAY, JUNE 3
THURSDAY, JUNE 4
Jun 02
8:00 am - 7:00 pm
Registration Open
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Jun 02
9:00 am - 1:00 pm
Women's Em[POWER]ment Summit
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Jun 02
12:00 pm - 5:00 pm
Media Room Open
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Jun 02
1:00 pm - 7:00 pm
HPX Show Floor Open
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Jun 02
1:30 pm - 2:00 pm
PowerTalk: Driven to Win: Lesson with Elite Drivers
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Jun 02
2:00 pm - 2:30 pm
PowerTalk: Maximizing Entertainment in Motorsports
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Jun 02
2:30 pm - 3:00 pm
PowerTalk: To Be Announced
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Jun 02
3:30 pm - 4:00 pm
PowerTalk: Using Technology to Level Up Your Shop - sponsored by Shopmonkey
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Jun 02
4:00 pm - 5:00 pm
Influencer Hour
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Jun 02
5:00 pm - 7:00 pm
Happy Hour, sponsored by SP Tools
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Jun 02
5:00 pm - 6:00 pm
Hendrick Motorsports Engine Builder Challenge
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Jun 02
5:30 pm - 6:00 pm
PowerTalk: Where the Profits Leak in Auto Shops - and How Process Fixes Them
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Jun 02
6:00 pm - 6:30 pm
PowerTalk: Built for the Future: Preparing Your Automotive Business for What's Next
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Jun 03
8:00 am - 6:30 pm
Registration Open
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Jun 03
9:00 am - 1:00 pm
Automotive Leadership Conference
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Jun 03
12:00 pm - 5:00 pm
Media Room Open
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Jun 03
1:00 pm - 6:30 pm
HPX Show Floor Open
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Jun 03
1:30 pm - 2:00 pm
PowerTalk: Unlock Championship-Level Performance: The E.P.I.C. Approach to Winning in Business
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Jun 03
2:00 pm - 2:30 pm
PowerTalk: Built to Perform: The Future of High-Performance Engines
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Jun 03
2:30 pm - 3:30 pm
Hendrick Motorsports Engine Builder Challenge
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Jun 03
3:30 pm - 4:00 pm
PowerTalk: Godzilla Unleashed: Ford's Engine Building Secrets
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Jun 03
4:00 pm - 5:00 pm
PerformancePLUS Competition
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Jun 03
5:00 pm - 5:30 pm
PowerTalk: AI in Action: What it Can Actually Do For Your Business (And How to Do It!)
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Jun 03
5:00 pm - 6:30 pm
Happy Hour, sponsored by NASCAR
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Jun 03
5:30 pm - 6:00 pm
PowerTalk: Rules of the Road Ahead: Kory Willis' Story and What Regulations Mean for Your Business
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Jun 03
6:00 pm - 7:00 pm
North Carolina Motorsports Industry Awards Reception*
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Jun 03
6:00 pm - 6:30 pm
PowerTalk: Why Suspension is the New Horsepower
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Jun 03
7:00 pm - 9:00 pm
North Carolina Motorsports Industry Awards Dinner*
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Jun 04
8:00 am - 3:00 pm
HPX Registration Open
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Jun 04
9:00 am - 10:00 am
Chapel Service
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Jun 04
9:00 am - 3:00 pm
Media Room Open
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Jun 04
10:00 am - 3:00 pm
HPX Show Floor Open
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Jun 04
10:30 am - 11:00 am
PowerTalk: Fast-Track Your Career: How to Get Hired in Automotive
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Jun 04
11:00 am - 11:30 am
PowerTalk: The Automotive Advantage Live: Grow Your Automotive Business and Get Smarter in Just 30 Minutes
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Jun 04
11:30 am - 12:30 pm
Hendrick Motorsports Engine Builder Challenge
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Jun 04
12:30 pm - 1:00 pm
PowerTalk: Designing the Dream: From Concept to Finished Vehicle
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Jun 04
1:00 pm - 2:00 pm
Future of the Industry: The Road Ahead: Where the Industry is Really Headed
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SPEAKERS

MADDI GORDON

MADDI GORDON

SPEAKER | Driver of the Carlyle Tools Top Fuel Dragster
DYSTANY SPURLOCK

DYSTANY SPURLOCK

MODERATOR | Drag Racer
ALBA COLON

ALBA COLON

SPEAKER | Hendrick Motorsports
CHRIS HARRIS

CHRIS HARRIS

SPEAKER | AAAA, Foxxtecca
TOM PETERS

TOM PETERS

SPEAKER | Retired General Motors Car Designer
GREG FORNELLI

GREG FORNELLI

SPEAKER | SRI Performance, Founder and President
TAIJAUNE ROBINSON

TAIJAUNE ROBINSON

SPEAKER | Engineering Business Manager, Global Motorsports Competition at GM
LEAH WILSON

LEAH WILSON

SPEAKER | President, IHRA
TONY WHATLEY

TONY WHATLEY

SPEAKER | 365 Driven Founder
BEN SCHEIRNER

BEN SCHEIRNER

SPEAKER | Head of Business Innovation, US SMB, Amazon Web Services

VIEW MORE SPEAKERS
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WHAT MAKES US DIFFERENT

Street Car Takeover

Street Car Takeover brings its cars, its culture, and its crowd to HPX… and then they  keep the party going! Meet the SCT team on the show floor, join the pre-party Friday night, and head to zMAX Dragway June 5 – 6 for the full Street Car Takeover experience.

Car Club Collective

The Car Club Collective: Top Ten brings ten handpicked clubs to the HPX show floor, each represented by a single signature build. Classics, muscle, JDM, exotics, and everything in between. Because car culture doesn’t belong in a parking lot. It belongs here.

Shop Car Challenge

The HPX Shop Car Challenge is exactly what it sounds like… top shops, their best recent customer builds, and two awards on the line. The People’s Choice goes to the crowd. The Top Builder Award goes to whoever earns it from the builders themselves.

Recruiting Hub

The HPX Recruiting Hub, sponsored by Hendrick Motorsports, puts students and job seekers in the room with the schools and professionals who shape this industry. Resume reviews, headshots, networking, and everything you need to build a career in performance.

Automotive Leadership Conference

The Automotive Leadership Conference is a high-impact, half-day experience designed for owners, executives, and decision-makers ready to scale smarter, lead stronger, and build more profitable businesses.

Women’s Em[POWER]ment Summit

The Women’s Em[POWER]ment Summit brings together women across the performance racing and automotive industry for an energizing, interactive morning of leadership development, reflection, and practical planning.

PerformancePLUS Competition

The PerformancePLUS Competition gives attendees a front-row seat to the newest performance products and technologies entering the market. Taking place in the HPX Theater, this fast-paced, high-energy showcase brings innovation to life through live, head-to-head product presentations.

PowerTalks

Designed for busy professionals, these high-impact talks happen right on the show floor and focus on practical strategies, real-world experience, and measurable results you can put to work immediately.


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THE FUTURE OF THE AUTOMOTIVE AFTERMARKET.

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