JUNE 2-4, 2026 | CHARLOTTE, NC
JUNE 2-4, 2026 | CHARLOTTE, NC
THE FUTURE OF THE AUTOMOTIVE AFTERMARKEt.
Meet the decision-makers who buy, build, and influence our industry. HPX puts your team in the flow of conversations that turn into lasting partnerships and measurable results. Every space on the floor is designed for maximum visibility and engagement whether that’s near the HPX stages, front-of-hall traffic, or a corner all your own.
WHERE OPPORTUNITY MEETS ACTION.
HPX brings the industry’s most engaged buyers, builders, and brands together under one roof, ready to discover, connect, and invest. As an exhibitor, you’re not just showing products… you’re creating the conversations that drive sales, partnerships, and long-term growth.
WHY EXHIBIT
SHOW. CONNECT. GROW.
HPX is designed to help exhibitors maximize exposure, engagement, and ROI. Every element of the show, from the show floor layout to the education sessions, is engineered to create meaningful connections that drive your business forward.
AT HPX YOU WILL:
- Reach a high-value audience. 79% of attendees are from the Southeast, a fast-growing region for shops, distributors, and performance brands.
- Launch and demo new products. Showcase innovation where buyers are actively looking for what’s next.
- Build relationships that convert. HPX’s show floor, networking hours, and education sessions create direct access to decision-makers.
- Generate measurable ROI. From media exposure to post-show leads, HPX delivers value long after the event ends.
- Be part of The Future of the Automotive Aftermarket. Align your brand with the energy, innovation, and momentum defining the next generation of performance.
SHOP OWNERS
From chassis and restoration shops to tuners and collision repair professionals, these pros are looking for the latest tools, products, and partnerships to serve your customers better.
RETAILERS & DEALERS
Dealers, retailers, and parts suppliers shape the customer experience at every level. Meet with retailers and keep their shelves stocked with your products.
RACING PROFESSIONALS
Race teams, track owners, drivers, and promoters are the heartbeat of competition. Drive performance upgrades, sponsorships, and innovations with new partners to keep running in winner’s circle.
ENTHUSIASTS
From car club members to gearheads, enthusiasts bring passion and energy to the industry. These attendees are inspired and driven by innovations you design.
MEDIA/PRESS
Content creators, influencers, and media outlets share the stories that shape the automotive industry. HPX provides the opportunity to showcase your newest products to those who can spread the word.
EVERYONE!
Educators, students, associations, and financial institutions are all invested in the future of the industry. Support the automotive ecosystem through every interaction.
THE HPX EXPERIENCE
WHAT MAKES US DIFFERENT.
Street Car Takeover
Street Car Takeover brings its cars, its culture, and its crowd to HPX… and then they keep the party going! Meet the SCT team on the show floor, join the pre-party Friday night, and head to zMAX Dragway June 5 – 6 for the full Street Car Takeover experience.
Car Club Collective
The Car Club Collective: Top Ten brings ten handpicked clubs to the HPX show floor, each represented by a single signature build. Classics, muscle, JDM, exotics, and everything in between. Because car culture doesn’t belong in a parking lot. It belongs here.
Shop Car Challenge
The HPX Shop Car Challenge is exactly what it sounds like… top shops, their best recent customer builds, and two awards on the line. The People’s Choice goes to the crowd. The Top Builder Award goes to whoever earns it from the builders themselves.
Recruiting Hub
The HPX Recruiting Hub, sponsored by Hendrick Motorsports, puts students and job seekers in the room with the schools and professionals who shape this industry. Resume reviews, headshots, networking, and everything you need to build a career in performance.
Automotive Leadership Conference
The Automotive Leadership Conference is a high-impact, half-day experience designed for owners, executives, and decision-makers ready to scale smarter, lead stronger, and build more profitable businesses.
Women’s Em[POWER]ment Summit
The Women’s Em[POWER]ment Summit brings together women across the performance racing and automotive industry for an energizing, interactive morning of leadership development, reflection, and practical planning.
PerformancePLUS Competition
The PerformancePLUS Competition gives attendees a front-row seat to the newest performance products and technologies entering the market. Taking place in the HPX Theater, this fast-paced, high-energy showcase brings innovation to life through live, head-to-head product presentations.
PowerTalks
Designed for busy professionals, these high-impact talks happen right on the show floor and focus on practical strategies, real-world experience, and measurable results you can put to work immediately.
BE PART OF THE FUTURE.
BUILD IT AT HPX.
Join the builders, brands, and business leaders shaping the future of performance. Be part of HPX 2026, where connections turn into opportunity and knowledge turns into growth.
© COPYRIGHT HIGH PERFORMANCE EXPO 2026