MEDIA – High Performance Expo

THE FUTURE OF THE AUTOMOTIVE AFTERMARKET

HPX is built for the doers, the drivers, and the decision-makers shaping what’s next.

And that includes the storytellers, content creators, and media brands capturing the energy of the automotive industry in real time.

Every frame, every headline, every post from HPX tells the story of where the automotive aftermarket is headed. This is where new builds debut, partnerships form, and the people behind the industry’s biggest moments come together.

CAPTURE. CONNECT. GROW.

CAPTURE THE ACTION

Get direct access to the builders, brands, and products driving tomorrow’s performance market. HPX brings together the most engaged, innovative players in the automotive ecosystem, giving you the visuals, interviews, and insights your audience craves.

CONNECT WITH INDUSTRY LEADERS

From PowerTalks and live product launches to the Shop Car Showdown and Women’s Em[power]ment Summit, HPX puts you in the middle of the moments that matter. Build relationships with the people shaping the next generation of performance.

GROW YOUR REACH

From your first post to your next feature story, HPX delivers content that travels far beyond the show floor. Share authentic stories, create high-impact collaborations, and grow your audience long after the event ends.

WHERE ACCESS MEETS OPPORTUNITY

On the HPX show floor, every corner is an opportunity. Whether you’re shooting the latest innovation, capturing interviews at the PowerTalks stage, or capturing the PerformancePLUS competition, HPX gives you full access to create content that engages your audience.

Media partnerships, sponsorship integration, and on-site media zones are designed to keep you close to the action while showcasing your coverage to the full HPX audience.

WHO SHOULD ATTEND

Media & Publications – Discover stories and trends before they break.

Content Creators – Capture authentic builds, products, and personalities in motion.

Videographers & Photographers – Get the access you need to capture the perfect content for your brand.

Influencers & Podcasters – Meet the brands and builders your audience wants to hear from.

WHAT MAKES US DIFFERENT

Street Car Takeover

Street Car Takeover brings its cars, its culture, and its crowd to HPX… and then they keep the party going! Meet the SCT team on the show floor, join the pre-party Friday night, and head to zMAX Dragway June 5 – 6 for the full Street Car Takeover experience.

Car Club Collective

The Car Club Collective: Top Ten brings ten handpicked clubs to the HPX show floor, each represented by a single signature build. Classics, muscle, JDM, exotics, and everything in between. Because car culture doesn’t belong in a parking lot. It belongs here.

Shop Car Challenge

The HPX Shop Car Challenge is exactly what it sounds like… top shops, their best recent customer builds, and two awards on the line. The People’s Choice goes to the crowd. The Top Builder Award goes to whoever earns it from the builders themselves.

Recruiting Hub

The HPX Recruiting Hub, sponsored by Hendrick Motorsports, puts students and job seekers in the room with the schools and professionals who shape this industry. Resume reviews, headshots, networking, and everything you need to build a career in performance.

Automotive Leadership Conference

The Automotive Leadership Conference is a high-impact, half-day experience designed for owners, executives, and decision-makers ready to scale smarter, lead stronger, and build more profitable businesses.

Women’s Em[POWER]ment Summit

The Women’s Em[POWER]ment Summit brings together women across the performance racing and automotive industry for an energizing, interactive morning of leadership development, reflection, and practical planning.

PerformancePLUS Competition

The PerformancePLUS Competition gives attendees a front-row seat to the newest performance products and technologies entering the market. Taking place in the HPX Theater, this fast-paced, high-energy showcase brings innovation to life through live, head-to-head product presentations.

PowerTalks

Designed for busy professionals, these high-impact talks happen right on the show floor and focus on practical strategies, real-world experience, and measurable results you can put to work immediately.

BE PART OF THE STORY

The automotive industry is evolving fast, and the world is watching. HPX is where you’ll find the stories, shots, and people defining the future of the aftermarket.